Tuesday, November 01, 2005

We Are What We Buy

I've always been torn between my desire for all things cool and my disdain for the manipulations of the advertising industry to try to convince me that I want all those cool things. I'm a pop culture baby who despises the pop culture machine. Living in America, it's possible to be both. We're such massive consumers that we don't ever think about the majority of our purchasing decisions every day. Sure we analyze which cell phone company offers the best deal, what computer best fits our needs, whether or not we really need the new video Ipod, and which car gets the best mileage (that's still cool enough to be seen in). But how often do you think about your everyday purchases? Do you know how much money you spend every day?

A friend of mine from the bookstore has started a website called Consumatron. In it, he reviews each and every purchase he makes, each and every day. Check it out--it's fascinating. There's also a link to book and music reviews called Mediatron.

I've already started thinking about everything I bought today . . .

4 comments:

BertandFelix said...

Ohhhh...I know I am what I buy. LOL.

lawdwarren said...

why not analyze how we spend our time?

misreall said...

One of the problems with modern shopping is that it is as much about the shopping as the product. Where you shop tells people something about you. Then there is the whole Retail Therapy concept. If those two words together don't make you want to run screaming into the night then I fear you. In the interest of full disclosure I will admit I love shopping.

misreall said...

One of the problems with modern shopping is that it is as much about the shopping as the product. Where you shop tells people something about you. Then there is the whole Retail Therapy concept. If those two words together don't make you want to run screaming into the night then I fear you. In the interest of full disclosure I will admit I love shopping.

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