How To Turn off Google Search Plus Your World

I have recently noticed that whenever I do a search on Google, my photos or links show up first with the word "You" underneath. Today there was a note as well, saying it was a free preview of a new program that would show my stuff, and that of anyone else with whom I am connected on Google, first.

Here's what I don't understand: If I am doing a Google search, why on earth would I want to see my own shit? I already know what I have done. And if I want to see any of my friends' stuff, then I just add their name to my search.

I definitely do not want this option, but I did not know how to get rid of it.

An ironic twist here. I googled "How do I turn off Google Search Plus Your World?" and found the following link:

http://www.businessinsider.com/how-to-turn-off-googles-personal-results-2012-1#heres-a-google-search-that-now-automatically-uses-search-plus-your-world-its-filled-with-little-google-avatar-icons-1

It is actually pretty easy to do, and I have learned something new about Google settings.

You're welcome.